Speaking of book reviews and their function, I just stumbled across a humorous but rather sad example of different expectations concerning a book review. In this story, a reviewer accepts an ARC with the caveat that positive reviews are not guaranteed, etc. Turns out she didn’t like the work and gave it a negative review. What follows is not pretty even if it makes for humorous reading: the book’s publicist didn’t like said review and couldn’t refrain from sending a snarky email to the reviewer; reviewer replies politely reminding publicist of agreed up rules; publicist gets even more snarky; etc.
Word to the wise for small press publicists out there: don’t do this!