Some literary types (see here for example) are upset about movie marketing invading the book world. Well, let me admit something: the marketing must have worked on some level because I purchased the book (of course the 30% off helped).
I guess I don’t understand the problem. Do marketing gimmicks ruin a good book? Are they somehow illegitimate? It seems to me if the book is good, how it is marketed is beside the point. Of course, if the marketing works and more people read a good book, then great. If the book is bad and people are suckered into reading a bad book, well such is the price of having choices.
I for one found the “The Matrix meets Alias” tag intriguing, but it reminded me more of The Highlander. I have no illusions that this is some grand work of literature for the ages, but can’t one enjoy a little fun? If The Traveler becomes the next Da Vinci Code or Harry Potter I don’t see the harm.