Prior to investing $$$$$$ to promote Who Are You People? I thought about how I would know whether the investment was worth it. Iâ€™ve never had illusions of best-sellerdome (well, okay, maybe a little) so, I wasnâ€™t exactly sure how I would measure success.
Well, the bookâ€™s been out a month, Iâ€™m still in the thick of promotion, and I can honestly say the promotional efforts have been worth it. Not because Iâ€™ve hit the NY Times bestseller list, and not because the royalty checks are suffocating me. (In reality, itâ€™s likely to be quite awhile before the advance if paid back.)
Instead, I feel the promotion is working because Iâ€™m enjoying the heck out of this process.
I love talking to people about pigeon racers and furries and Grobanites and all the other kooky but normal people I met in my travels.
I love hearing stories about other fanatics â€“ Godzilla fans, Deadheads, the Weird Al Yankovich obsessive, the guy with two Jambo Juice tattoes, the geologist whose favorite things are at least 25 million years oldâ€¦ oh, donâ€™t get me started.
Iâ€™m starting to see opportunities to develop a speaking career around the subjects in the book â€“ outsiderness, fanaticism, passion, the changing nature of American communities.
Iâ€™ve learned I can do live TV and radio and not pass out.
And, I know Iâ€™ve done everything I can to promote this three-year labor of love.
But the biggest reason I know the book has succeeded is because Iâ€™ve started to hear from people whoâ€™ve read the book and tell me itâ€™s touched them in some way.
Money, media appearances and bestseller lists are all great â€“ but none of them are the real reasons writers do this work. Really.