In the Mail: Business Edition

–> Womenomics: Write Your Own Rules for Success by Claire Shipman and Katty Kaywomenomics

Publishers Weekly

This collaboration between broadcasting powerhouses Shipman and Kay gives career women explicit permission to demand the balance that’s been missing in their lives. The authors assert that after decades of trying to outdo men or fighting the Mommy Wars in the office trenches of the 1980s and 1990s, women have gained enough corporate clout to start changing the workplace to suit their needs. Shipman and Kay review the depth of women’s influence as consumers and earners, maintaining that their power gives them the right and the ability to ask for flexibility in their work lives, to negotiate assertively and effectively, to say no and to give up the guilt associated with getting their needs met. Through Shipman and Kay’s own stories of struggling with demanding work and home lives and anecdotes from other working mothers, the authors make a convincing argument that with some mental and emotional effort, women can create their ideal work and home lives. Filled with pragmatic and optimistic steps, this book will inspire readers to set in motion a flexibility-driven business revolution that can benefit all women and men, families and workforces.

–> Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work by Timothy Keiningham, Lerzan Aksoy, and Luke Williams

Synopsis

Think you know what it takes to be successful and happy? Think again!

If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that’s a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

When loyalty dies, there’s a chain reaction of negative consequences. CEOs worry more about shareholders than the companies they serve. Businesses see workers as expendable. Employees job-hop and lose passion. Consumers buy what’s cheapest. Marriages break up and loneliness increases. Children don’t learn the value of service and citizenship.

In Why Loyalty Matters, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our happiness as individuals and our success as a society.

About the author

Kevin Holtsberry

I work in communications and public affairs. I try to squeeze in as much reading as I can while still spending time with my wife and two kids (and cheering on the Pittsburgh Steelers and Michigan Wolverines during football season – oh, and watching golf too).

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