In the Mail: Business edition

Upstarts!–> Upstarts!: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success by Donna Fenn

Description

They’re young, they’re brash, they’re smart—and they’re 77-million strong.

Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you’ve seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies, GenY is rewriting the entrepreneurial playbook one cool startup at a time.

Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different—and it’s changing the way everyone must do business now.

Upstarts examines and analyzes this entrepreneurial revolution to reveal eight critical lessons every entrepreneur and marketer must learn. Fenn describes a generation of entrepreneurs that is highly collaborative and teamoriented. It’s quick and alert when it comes to new technologies. It’s hell-bent on changing the world. And it’s totally impatient with outmoded business models.

–> The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

Description

“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

–> Girl on Top: Your Guide to Turning Dating Rules into Career Success by Nicole Williams

Description

Nicole Williams is the tell-it-like-it-is career expert who you wish could fight your work battles for you. But with her ingenious approach-taking the tactics used to land a man and applying them to your career-you’ll be able to handle any work situation and come out on top. Here, Nicole introduces twenty tried-and-true dating rules such as “Don’t Give Away the Milk for Free” and “Don’t Waste the Pretty” and reveals how they can be applied just as effectively in the office. Other strategies include:

· Keep It Brief
· Don’t Bash Your Ex
· Have Others Sing Your Praises
· Play Hard to Get
· Keep the Fire Alive
· Be Willing to Walk Away

Among other topics, Nicole dishes on how much to reveal at work as well as what to put up with from your boss (and, more importantly, what not to). She tackles everything from having the money talk to leaving them wanting more on a job interview. And sprinkled throughout GIRL ON TOP is fashion advice (“Top Ten Commandments of Style”) and checklists to determine if you need to get a life.

Nicole’s keen insight and candid advice will teach you how to recognize the good guys from the bad, win the kudos of those who matter, and create the career of your dreams.

About the author

Kevin Holtsberry

I work in communications and public affairs. I try to squeeze in as much reading as I can while still spending time with my wife and two kids (and cheering on the Pittsburgh Steelers and Michigan Wolverines during football season – oh, and watching golf too).

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