Niche blogging this ain't

Statistical meaning of The Long Tail
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Excuse the colloquial and inartful title, but it seems to capture my perspective on this subject.

And what exactly is the subject here? Well, my inability to stick to any particular genre or subject or age group, etc.  It seems to me that basic strategy when it comes to building an audience online is know your audience and give them what they want. Pick what you know, or want to know, and cover it well.  Unfortunately for me, I seem unable to do either. Heck, I can’t even settle on a theme or design for this blog for very long.

(I take that back. My audience is Google and I give them what they want by leaving these review for them to find in their searches. My strategy is bet the house on the long tail …)

But the more specific point I wish to make is that if any one is reading this blog on a regular basis – as opposed to surfing in from search engines (when you have a book report due or when you are looking for reviews in preparation for writing your own, trying to decide whether to read said book, or look for reactions to a book you just read) – then I want to warn you about the book reviews headed your way in the days and weeks to come.

You might already have noted that there has been a higher ratio of non-fiction of late and with a spiritual or theological flavor. This will continue. I am not really sure why but I have gotten onto a theological kick of late and so have been reading books in that realm. I have both more time on my hands and less information to process these days so non-fiction is something I am able to read more of. Right now it’s theology and spirituality but there is sure to be history, culture and politics thrown in as well.

And since I review fiction faster than I do non, I end up with a large backlog of non-fiction books to post on. I tend to post these then as I am able and am in the mood. So in reducing this backlog, I will be foisting more reviews that touch on theology and Christianity.

But as soon as those who enjoy such reviews get comfortable, I am sure I will switch back to reading young adult fantasy or literary fiction or some other genre or focus. But to be fair, the title of the blog is Collected Miscellany. Eclecticism and unpredictability is the name of the game around here.

Hence the title of this post …

About the author

Kevin Holtsberry

I work in communications and public affairs. I try to squeeze in as much reading as I can while still spending time with my wife and two kids (and cheering on the Pittsburgh Steelers and Michigan Wolverines during football season - oh, and watching golf too).

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