Dec 16 2004
Gender Wars?
AOL is saying that more men are shopping online now, than women. Not only that, the ISP is saying that men are spending more money online than women.
The first notice–one of several I received, this week–came via a notice from MediaPost (subscription required), which posted an article by Gavin O’Malley on the topic, titled, “Men Open Their Wallets Online.”
According to the article, “On average, men spent $204 online each month, compared to $186 spent by women. Furthermore, 42 percent of men shopped for luxury goods online vs. 35 percent of women.”





