Mar 2 2010
The Social Media Marketing Book by Dan Zarrella

- Cover of The Social Media Marketing Book
As I have noted before, the fine folks over at NetGalley operate sort of like an open bar for alcoholics. People who just don’t have enough books to read can get a hold of even more! I kid, of course, as it is a very convenient way to get review copies without making your TBR pile even more of a fire hazard.
Speaking of which, one such digital galley I picked up was The Social Media Marketing Book by Dan Zarrella. Since social media plays a big role in my “day job” I thought it would be worth checking out.
It turned out to be a useful approach but a very basic introduction. A useful and easy to read book for those just looking to explore social media marketing and want to know how to get started.
More after the jump.







Jun 12 2011
Blogs, Blogging and Comments
Image via Wikipedia
There used to be a rather hearty debate online about what exactly defines a blog. What sets a blog apart from a webpage or magazine or other online format?
This is not one of those posts. Instead, it is just my pixelated version of asking the question: to be successful at blogging do you need to read and comment on blogs?
I think if you want a certain amount of traffic and influence the answer is yes. And this has presented me with a more and more pressing dilemma.
Because I don’t really read a lot of book or literary blogs anymore; and almost never comment if I happen to stumble upon a post. Basically, my free time has been squeezed by work and family and I have a limited amount of true free time. Since I love to read, books take up a chunk of that time.
Much of the time I have left gets eaten up by social media; Facebook, twitter, etc. In fact, any blog reading I do will usually come from links found at these sources. Add in the fact that I have a wide variety of interests (I not only read a lot of different genres plus non-fiction, but I also focus on issues like sports, politics, and faith. This means a lot of people to follow and information to process which creates a dangerous time suck.
More and more this means very little blog reading and no commenting to speak of.
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By Kevin Holtsberry • Views • 2 • Tags: blogging, blogs, comments, Facebook, Online Communities, social media, Twitter