In the Mail – Business Edition

–> Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology by Anneke Seley and Brent Holloway

Description

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it

Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.

–> The Moneymakers: How Extraordinary Managers Win in a World Turned Upside Down by Anne-Marie Fink

Description

When real money is at stake, it tends to clarify the mind, and for over a decade, Anne-Marie Fink has had literally billions of dollars resting on her assessments of companies. As an equity analyst and professional investor, she has been charged with understanding whether businesses are solid, long-term moneymakers–or rotten tomatoes–before investing with them.

She has had unusual access to an incredible variety of businesses, from entertainment conglomerates to newspapers, Internet companies, airlines, railroads, furniture manufacturers, auto suppliers, staffing agencies, and others. Well known for her ability to drill down to the details and understand what makes a business tick, she has skillfully dissected the story of many a CEO and talked with people up and down the ranks, as well as customers, suppliers, regulators, distributors, bankers, and rivals–anyone who could give her insight on a company’s operations.

The result is a book of great originality–an unusual and perceptive look at business that busts myths and conventional thinking. Based on what she and her investing colleagues have seen firsthand, Anne-Marie Fink’s The Moneymakers provides a highly pragmatic framework for thriving in our hypercompetitive world.

About the author

Kevin Holtsberry

I work in communications and public affairs. I try to squeeze in as much reading as I can while still spending time with my wife and two kids (and cheering on the Pittsburgh Steelers and Michigan Wolverines during football season – oh, and watching golf too).

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